01.06.2010Advertising Ideas

A reason why advertising is often ineffective - too much information in a commercial. The way to Ulysse Nardin's Sonata - "Time and Music".

It is better to give a consumer one simple success position that is important to them rather than bombarding them with many positive aspects of a product/company. The key factors in communication are simplicity and effectiveness.

Often it is amateurs who come up with creative ideas. These are the people who are not in the industry that the advertising is being done for. The amateurs are the ones who ask questions about the company and product that would otherwise be overlooked by people in the industry. They see the industry in the eyes of the consumers. After the creation of the idea by the amateur, the expert looks to see if the basic outlines and effectiveness can be improved. Without experts, an effective positioning of the advertisement is not possible, while without an amateur, a revolutionary idea is just as difficult to come by. This was proved once again with the creation of the advertising campaign "Time and Music" for the Ulysse Nardin Sonata (Release Date: End of August 2010). 

More information about Ulysse Nardin can be found here.